Lea introduces a whole new detergent world with Ariel Instashine

(L-R) The Voice mentees Esang De Torres, Mica Becerro, Leah Patricio, P&G Asia Regional Brand Communications Lead Louie Morante, new Ariel Instashine ambassador Lea Salonga, P&G Philippines Media Manager Arthur Pena, P&G Senior Purchasing Manager Phoebe Ng, fashion icon Cat Arambulo-Antonio, British-Filipino TV personality, model, TV host, vlogger Kelly Misa-Fernandez, British-Filipino TV personality, actress and entrepreneur Maggie Wilson-Consunji 

New Ariel Instashine-produced laundry musical featured Lea Salonga’s The Voice mentees Esang De Torres, Mica Becerro and Leah Patricio who played the roles Annie, Miss Saigon, and Lea as a mom, respectively; and joined by digital parenting icons Cat Arambulo-Antonio, Kelly Misa-Fernandez and Maggie Wilson-Consunji 

These iconic clothes were brought back to life and showcased though Ariel Instashine’s Renewed Collection on stage. Along with Lea were her mentees from The Voice, singers Esang De Torres, Mica Becerro and Leah Patricio – and digital parenting icons Maggie Wilson, Cat Arambulo and Kelly Misa, who also had their own memorable pieces displayed in the collection to attest to the superior cleaning benefits of the new Ariel Instashine. 

A whole new detergent world 

Launched in June, the new Ariel Instashine is the most recent laundry detergent innovation from Ariel. As the first-in-the world detergent with power booster beads, the product provides superior cleaning and stain removal in just one wash that helps make clothes look new again. “We launched the new Ariel Instashine in the PH market in high hopes of addressing the highest standard of cleaning our consumers wants - cleaning clothes like they are new again. 

This is the world’s first detergent with power boosters to remove the toughest layers of stains and make your clothes shine anew in just 1 wash. As with our commitment to elevate the level of clean in laundry, we also hope to uplift our spirits through keeping clothing pieces valuable and timeless like Lea’s iconic pieces from her roles as Annie, Miss Saigon and as a mom,” concludes P&G Country Category Leader, Laundry Philippines, Ray Pine. 

It’s a long ongoing journey for Lea filled with milestones that continue to give pride to the Philippines. Ariel celebrates this true Filipino icon as she shines for all of the Filipinos here and all over the world. To find out more about When I Shine with You, the new Ariel Instashine and how you can make your old clothes look new again in one wash, follow the hashtags #NewArielInstashine, #InstaBagoin1Wash and #WhenIShineWithLea online.